arefeh taherian - Digital portfolio
Generative AI for Sales Professionals
AI-Powered Modern Marketing
1. Meta Ads Manager for Beginners: GenAI Feature Integration
2. SEO Mastery: From Fundamentals to GenAI and GEO StrategiesMeasure and Optimize Social Media Marketing Campaigns
Generative AI for Human Resources (HR) Professionals
AI For Business:
1. GenAI in Business: Discover the Possibilities
2. GenAI in Business: Planning Framework for Implementation
3. GenAI in Business: Strategies for Successful ExecutionIBM Generative AI for Executives and Business Leaders
1. GenAI for Executives & Business Leaders: An Introduction
2. GenAI for Execs & Business Leaders: Integration Strategy
3. GenAI for Execs & Business Leaders: Formulate Your Use CaseBusiness Intelligence (BI) Analyst
Generative AI for Business Analysts
Organizational Strategy with Generative AI & AI Agents
Navigating Generative AI for Leaders:
1. The Role of the CEO in Navigating GenAI
2. Setting a Generative AI Strategy
3. Empowering and Transforming Organization with GenAI
This page presents some of the areas where I explore how AI can support modern organizations across sales, marketing, HR, and business strategy. My focus is not only on technology itself, but on how AI can create practical value, improve visibility, support better decisions, and strengthen business performance across different departments.
about me
35 years old from beautiful Iran, I grew up in an environment where business was always part of everyday life. My father has been a business consultant for over 40 years, and I was raised constantly hearing about the ups and downs of businesses, different challenges, opportunities, and real business situations. Being very curious and often involved in observing and understanding his businesses helped me become strongly solution-oriented, seeing the overall relations between different variables inside organizations, learning to look at situations from different perspectives, and developing a more analytical and structured way of thinking.
This naturally guided me toward studying Business Management and later continuing my academic journey in Germany with a Master’s degree in Marketing and Management.
Alongside academic and practical experiences, I have developed AI expertise in different fields related to my background, especially Sales and Marketing, but also HR and other business areas. Over time, I became even more interested in going deeper into AI applications in Data Analytics, Business Intelligence, business processes, and AI-driven decision-making.
With over 15 years of experience across different industries, environments, and cultures, I have developed a broad understanding of businesses, people, and organizational challenges.
AI Across
Sales, Marketing, HR &
Strategy
