arefeh taherian - Digital portfolio
My background is in B2B Sales, Key Account Management and Marketing, where I gained a solid understanding of commercial processes, customer expectations and the everyday challenges businesses face.
Today, I'm focused on exploring where AI can bring real value to sales teams, marketing departments and business leaders. I see myself at the intersection of AI, Sales, Marketing and organizational development. My goal is to help organizations identify practical AI opportunities, support teams in adopting new ways of working and ensure that technology creates value for both the business and the people behind it. By combining business understanding with marketing, sales and organizational psychology, I aim to bridge the gap between AI capabilities and everyday business reality.
Business
+10 in B2B
Years of experience in Sales & Marketing
Master Sc., University of Wuppertal , main focus:
Marketing & Management
Bachelor Sc.
About me
Marketing
Psychology
IBM • Microsoft • Google • Meta
Completed through programs offered by leading companies and top universities.
AI Education & Professional Development
15+ Certifications & Specializations
University of Michigan • Vanderbilt • Emory • UPenn • University of Virginia
Experience At a Glance
📈 10+ Years in B2B Sales & Marketing
🤝 Strategic Account Experience
Henkel • dm • Douglas
🎓 M.Sc. Marketing & Management
Focus: Marketing & Psychology
🌍 International Business Experience
Germany, France, Dubai & Iran
💡 15+ AI Certifications
IBM • Microsoft • Google • Meta • Leading Universities
What I Bring to AI Initiatives
Business understanding
I understand how different business functions work together and how company goals influence decisions across Sales, Marketing and Management. This helps me identify AI opportunities that support the business—not just individual tasks.
Marketing perspective
With a background in Marketing, I look at how AI can support market positioning, strengthen value propositions, improve communication with target accounts and support new customer acquisition, while maintaining brand consistency and supporting long-term business goals.
Sales perspective
My experience in B2B Sales and Key Account Management helps me understand customer needs, commercial processes and the daily challenges sales teams face. This allows me to identify practical AI applications that support sales activities, strengthen customer relationships and position the business as a strategic partner rather than just a supplier.
Customer perspective
I help companies understand their customers more deeply, including their challenges and preferences, and better consider their perspective in interactions such as meetings and calls, as well as in business decisions. By analysing customer data and behaviour patterns, AI can uncover valuable insights that would be difficult to identify manually, allowing for more informed and customer-focused solutions.
Structured problem solving
I focus on breaking complex challenges into manageable parts and turning ideas into practical use cases. My analytical mindset helps me evaluate options, set priorities and focus on solutions that are realistic and useful in a business context. I also consider available resources and potential challenges to help ensure that proposed solutions are practical to implement.
What
Sets
Me
Apart
Beyond Technology: The Human Perspective
As part of my Master's, I specialised in Work and Organizational Psychology, which gave me valuable insights into how people, teams and organizations respond to change. Today, this perspective helps me consider not only what AI can do, but also how it influences employees, collaboration, evolving job roles and organizational culture. I believe successful AI adoption happens when business goals, employee needs and practical implementation are considered together.
Training: Empowering Teams Through AI Upskilling
Through several years of freelance consulting in Sales and Marketing, I gained experience explaining business concepts, commercial relationships and strategic ideas in a clear and practical way. I enjoy connecting business challenges with AI opportunities and communicating them in a way that is easy to understand and discuss across different teams.
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AI is constantly evolving, with new capabilities emerging that create fresh opportunities for business value. My ambition is to stay continuously updated and translate these advancements into practical solutions for the teams and organizations I work with, particularly in Sales and Marketing. I focus on identifying where these new developments can make a real impact, connecting business needs with AI capabilities, and consistently delivering value through improved processes, smarter decision-making and stronger customer outcomes.